Wild thinking : 25 unconventional ideas to grow your brand and your business / by Nick Liddell and Richard Buchanan.

Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most ori...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Authors:	Liddell, Nick (Author), Buchanan, Richard (Author)
Other Authors:	Perring, Stephen (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[New York] : Kogan Page, [2019]
Subjects:	Marketing. Business. Economics. Business Economics Marketing