Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world / Peter Cheverton.

Aims to highlight the significant challenges of global account management and to guide the reader through the process of decisions and actions required to make it a success. This book explores topics such as the critical success factors; understanding the global buyer; understanding the customer...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Cheverton, Peter
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page Ltd., 2006.
Subjects:	International business enterprises > Management. International business enterprises > Management