Beyond greed and fear : understanding behavioral finance and the psychology of investing / Hersh Shefrin.

Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision-making process applies psychological research to stock selection, financial services and corporate financial strategy.

Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Shefrin, Hersh, 1948-
Format:	Electronic eBook
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, ©2000.
Series:	Financial Management Association survey and synthesis series.
Subjects:	Investments > Psychological aspects. Stock exchanges > Psychological aspects. Finance > Psychological aspects. Finance > Psychological aspects Investments > Psychological aspects Stock exchanges > Psychological aspects