Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad [and others].

Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners,...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Other Authors:	Clifton, Rita, Simmons, John, 1948-, Ahmad, Sameena
Format:	Electronic eBook
Language:	English
Published:	London : Profile Books, 2003.
Series:	Economist series.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Brand name products > Forecasting. Brand name products Brand name products > Forecasting Brand name products > Management