Customer Relationship Management : How to Turn a Good Business into a Great One.

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Roberts-Phelps, Graham
Format:	Electronic eBook
Language:	English
Published:	London : Thorogood Pub., 2001.
Subjects:	Relationship marketing. Customer relations > Management. Customer relations > Management Relationship marketing