Storytelling about your brand online & offline : a compelling guide to discovering your story / by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba.

Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Martin, Bernadette
Other Authors:	Arruda, William, 1961-, Alba, Jason
Format:	Electronic eBook
Language:	English
Published:	Cupertino, CA : Happy About, ©2010.
Subjects:	Branding (Marketing)