Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Evans, Dave, 1956-
Format:	Electronic eBook
Language:	English
Published:	Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Edition:	1st ed.
Series:	Serious skills.
Subjects:	Internet marketing. Social media > Marketing. Social marketing. Customer relations. Customer relations Internet marketing Social marketing