Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Technology Pub.,
©2010.
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| Edition: | 1st ed. |
| Series: | Serious skills.
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| Subjects: |
Table of Contents:
- Social business fundamentals
- Social media and customer engagement
- The new role of the customer
- Build a social business
- The social business ecosystem
- Run a social business
- Social technology and business decisions
- Social analytics, metrics, and measurement
- Five essential tips
- Social business building blocks
- Engagement on the social web
- Social CRM
- Social objects
- The social graph
- Social applications.