Advertising campaign design : just the essentials / Robyn Blakeman.
The author's step-by-step approach to campaign design dissects the creative process necessary to devise a successful integrated marketing communication (IMC) campaign and treats one topic at a time.
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
©2011.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5837 .B53 2011eb
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| HF5837 .B53 2011eb | Available |