Good strategy, bad strategy : the difference and why it matters / Richard P. Rumelt.

"Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Rumelt, Richard
Format:	Electronic eBook
Language:	English
Published:	London : Profile, 2011.
Subjects:	Strategic planning. Strategy. Planning. Planning Strategic planning Strategy