Behavioral economics for dummies / by Morris Altman.

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds ligh...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Altman, Morris
Format:	Electronic eBook
Language:	English
Published:	Mississauga, Ont. : Wiley, 2012.
Series:	--For dummies.
Subjects:	Economics > Psychological aspects. Finance, Personal > Decision making. Economics > Psychological aspects Finance, Personal > Decision making