Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

You have been predicted - by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: Pr...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Siegel, Eric, 1968-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.
Subjects:	Social sciences > Forecasting. Economic forecasting. Prediction (Psychology) Social prediction. Human behavior. Economic forecasting Human behavior Social prediction