Key Account Management : the Definitive Guide.

""This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just ol...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Woodburn, Diana
Other Authors:	McDonald, Malcolm
Format:	Electronic eBook
Language:	English
Published:	Chichester : Wiley, 2012.
Edition:	3rd ed.
Subjects:	Marketing > Key accounts. Selling > Key accounts. Marketing > Key accounts Selling > Key accounts