Fish can't see water : how national culture can make or break your corporate strategy / Kai Hammerich and Richard D. Lewis.
Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success--or failure. It does not argue that different cultures lead to different business results, but t...
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| Online Access: |
Full Text (via Skillsoft) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
John Wiley & Sons Ltd.,
[2013]
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HD58.7
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| HD58.7 | Available |