Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens.

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...

Full description

Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Baesens, Bart
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2014]
Subjects:	Big data. Management > Statistical methods. Management > Data processing. Decision making > Data processing. Big data Decision making > Data processing Management > Data processing Management > Statistical methods