Inside luxury : the growth and future of the luxury goods industry: a view from the top / Maria Eugenia Giron.

An in-depth study illustrated with many first hand anecdotes from the author´s experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topi...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Girón, María Eugenia
Format:	Electronic eBook
Language:	English
Published:	London ; New York : LID Pub., ©2010.
Subjects:	Luxury goods industry > Marketing. Luxuries > Marketing. Luxury goods industry > Management. Luxuries > Trademarks. Luxuries Luxuries > Marketing Trademark lists