Real luxury : how luxury brands can create value for the long term / Misha Pinkhasov and Rachna Joshi Nair.

Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, b...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Pinkhasov, Misha (Author), Nair, Rachna Joshi (Author)
Format:	Electronic eBook
Language:	English
Published:	[Basingstoke] : Palgrave Macmillan, 2014.
Subjects:	Luxuries. Luxuries