The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insi...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Som, Ashok (Author), Blanckaert, Christian (Author)
Format:	Electronic eBook
Language:	English
Published:	Singapore : John Wiley, [2015]
Subjects:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Branding (Marketing) Brand name products > Management Luxuries > Marketing Luxury goods industry