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Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth.

Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, pa...

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Authors: Cellucci, Leigh W. (Author), Wiggins, Carla (Author), Farnsworth, Tracy J. (Author)
Format: Electronic eBook
Language:English
Published: Chicago, IL : Health Administration Press, a division of the Foundation of the American College of Healthcare Executives, [2014]
Series:Gateway to healthcare management.
Subjects:
Medical care > Marketing > Case studies.
Health services administration > Case studies.
Health services administration.
Health services accessibility.
Medical care.
Marketing.
Medical personnel.
Economics.
Commerce.
Medical personnel
Medical care
Marketing
Health services accessibility
Economics
Commerce
Health services administration
Medical care > Marketing
Case studies

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Full Text (via Skillsoft)

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Holdings details from Online
Call Number: RA410.56 .C45 2014eb
RA410.56 .C45 2014eb Available

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