Customer-centric marketing : build relationships, create advocates, and influence your customers / Aldo Cundari.

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing th...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Cundari, Aldo (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Relationship marketing. Customer relations. Marketing > Management. Customer relations Marketing > Management Relationship marketing