On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan.

"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand o...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Smith, Shaun (Author), Milligan, Andy (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2015.
Subjects:	Customer relations. Relationship marketing. Branding (Marketing) Customer relations Relationship marketing