Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman.
Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results. --
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Authors: | , , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Kogan Page,
2016.
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| Edition: | Third edition. |
| Series: | Market research in practice series.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5415.2 .H253 2016eb
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| HF5415.2 .H253 2016eb | Available |