A practitioner's guide to account-based marketing : accelerating growth in strategic accounts / Bev Burgess, Dave Munn.
Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.
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Full Text (via Skillsoft) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York, NY :
Kogan Page Limited,
2017.
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