A practitioner's guide to account-based marketing : accelerating growth in strategic accounts / Bev Burgess, Dave Munn.

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.

Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Burgess, Bev (Author), Munn, Dave (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York, NY : Kogan Page Limited, 2017.
Subjects:	Marketing > Key accounts. Selling > Key accounts. Relationship marketing. Industrial marketing > Management. Industrial marketing > Management Marketing > Key accounts Relationship marketing Selling > Key accounts