The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth / Mike Smith.

Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --

Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Smith, Mike, 1966- (Author)
Format:	Electronic eBook
Language:	English
Published:	New York : McGraw-Hill Education, [2017]
Subjects:	Internet advertising. Internet marketing. Internet advertising Internet marketing