Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers / Jeff Fromm, Angie Read.

Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.

Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Fromm, Jeff (Author), Read, Angie (Author)
Format:	Electronic eBook
Language:	English
Published:	New York : AMACOM, [2018]
Subjects:	Young adult consumers > Attitudes. Target marketing. Consumer behavior. Consumer behavior Target marketing Young adult consumers > Attitudes