Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers / Jeff Fromm, Angie Read.
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.
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Full Text (via Skillsoft) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
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New York :
AMACOM,
[2018]
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| Subjects: |
Table of Contents:
- Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books.