Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers / Jeff Fromm, Angie Read.
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.
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Full Text (via Skillsoft) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
[2018]
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| Subjects: |
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