Fusion : how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn.

Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth."This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work." --Adam Grant, New York...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Yohn, Denise Lee, 1967- (Author)
Format:	Electronic eBook
Language:	English
Published:	Boston, MA : Nicholas Brealey Publishing, 2018.
Subjects:	Branding (Marketing) Advertising > Social aspects. Brand name products. Advertising > Social aspects Brand name products