Social media analytics strategy : using data to optimize business performance / Alex Gonçalves.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Gonçalves, Alex (Author)
Format:	Electronic eBook
Language:	English
Published:	California : Apress, [2017]
Subjects:	Internet marketing. Social media. Internet marketing Social media