Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman.

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.

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Bibliographic Details
Online Access:	Full Text (via Skillsoft)
Main Author:	Coleman, Darren (Marketing researcher) (Author)
Format:	Electronic eBook
Language:	English
Published:	London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2018.
Subjects:	Branding (Marketing) Consumers' preferences. Consumer satisfaction. Consumer satisfaction Consumers' preferences

Internet

Full Text (via Skillsoft)

Holdings details from Online
Call Number:	HF5415.1255 .C646 2018
HF5415.1255 .C646 2018	Available