The Gen Z frequency : how brands tune in and build credibility / Gregg L Witt and Derek E Baird.

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Authors: Witt, Gregg L. (Author), Baird, Derek E. (Author)
Format: Electronic eBook
Language:English
Published: London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2018.
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Internet

Full Text (via Skillsoft)

Online

Holdings details from Online
Call Number: HF5415.1255 .W578 2018
HF5415.1255 .W578 2018 Available