Category creation : how to build a brand that customers, employees, and investors will love / Anthony Kennada.

"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster gro...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Kennada, Anthony, 1986- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2020]
Subjects:	Industrial marketing. Branding (Marketing) Entrepreneurship. Customer relations. Customer relations Entrepreneurship Industrial marketing