Marketing communications : integrating online and offline integration, customer engagement, and analytics technologies / PR Smith and Ze Zook.

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Bibliographic Details
Online Access:	Full Text (via Skillsoft)
Main Authors:	Smith, P. R. (Paul Russell), 1957- (Author), Zook, Ze (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : KoganPage, 2020.
Edition:	Seventh edition.
Subjects:	Communication in marketing. Communication in marketing

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