Influencer marketing strategy : how to create successful influencer marketing / Gordon Glenister.

"Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement,...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Glenister, Gordon (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York, NY : Kogan Page, 2021.
Subjects:	Marketing > Social aspects. Social influence. Social media. Internet marketing. Internet marketing Marketing > Social aspects Social influence Social media