The human element : overcoming the resistance that awaits new ideas / Loran Nordgren and David Schonthal.

"This book offers the readers two essential insights. First, readers will discover the four Frictions that operate against their efforts to influence and innovate. They will come to understand the unexpected reasons why the ideas and initiatives they are most passionate about get rejected. Seco...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Authors:	Nordgren, Loran F. (Author), Schonthal, David (David Alan) (Author)
Other Authors:	Lerman, Peter (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[Rego Park] : Ascent Audio, 2021.
Edition:	Unabridged.
Subjects:	Persuasion (Psychology) Influence (Psychology) Disruptive technologies. Audiobooks.