Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Kingsnorth, Simon (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York, NY : Kogan Page Inc, [2022]
Edition:	Third Edition.
Series:	Business professional collection
Subjects:	Electronic commerce > Management. Internet marketing. Strategic planning.