Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a...
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York, NY :
Kogan Page Inc,
[2022]
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| Edition: | Third Edition. |
| Series: | Business professional collection
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| Subjects: |
| Summary: | "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- |
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| Item Description: | Revised edition of the author's Digital marketing strategy, [2019]. |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781398605985 1398605980 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on December 22, 2022). |