Winning innovation : how innovation excellence propels an industry icon toward sustained prosperity / Norbert Majerus, George Taninecz.

Testa Della Corsa, an Italian bicycle company, makes the best racing bikes in the world. But after decades of market dominance, competitors have brought the industry leader back to the peloton. The company⁰́₉s second-generation owner longs for retirement, but a tired product lineup is pushing down p...

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