Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2000.
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| Subjects: |
| Summary: | Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c. |
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| Physical Description: | 1 online resource (xvii, 311 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780203207352 0203207351 9780415213172 0415213177 9780415213189 0415213185 0429229682 9780429229688 0203253191 9780203253199 1280324171 9781280324178 1134613946 9781134613946 9786610324170 6610324174 |
| Language: | English. |
| Source of Description, Etc. Note: | Source of description: Print version record. |