Impact of digital transformation on the development of new business models and consumer experience / [edited by] Maria Antónia Rodrigues, João Proença.

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Rodrigues, Maria Antonia, 1977- (Editor), Proença, João F. (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2022]
Series:	Advances in business strategy and competitive advantage.
Subjects:	Technological innovations > Economic aspects. Information technology > Economic aspects. Value. New products. Customer relations.