Social media analytics and practical applications : the change to the competition landscape / Subodha Kumar and Liangfei Qiu.

"This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the rela...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Kumar, Subodha (Author), Qiu, Liangfei (Author)
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press, [2022]
Edition:	First edition.
Series:	Emerging operations research methodologies and applications.
Subjects:	Social media and society. Social media > Influence. Business > Data processing.