Customer lifetime value [electronic resource] : reshaping the way we manage to maximize profits / David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Bejou, David, Keiningham, Timothy L., Aksoy, Lerzan
Format:	Electronic eBook
Language:	English
Published:	New York : Routledge, 2012.
Subjects:	Relationship marketing. Customer relations > Management.

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Call Number:	HF5415.55 .C87 2012eb
HF5415.55 .C87 2012eb	Available