Customer lifetime value [electronic resource] : reshaping the way we manage to maximize profits / David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors.
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2012.
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| Subjects: |
Table of Contents:
- How customer lifetime value is changing how business is managed / Timothy L. Keiningham, Lerzan Aksoy, David Bejou
- CLV : the databased approach / V. Kumar
- Approaches to the measurement and management of customer value / Timothy L. Keiningham, Lerzan Aksoy, David Bejou
- Customer lifetime value as the basis of customer segmentation : issues and challenges / Katherine N. Lemon, Tanya Mark
- Customer divestment / Vikas Mittal, Matthew Sarkees
- Customer lifetime value and firm valuation / Sunil Gupta, Donald R. Lehmann
- The climate for service : a review of the construct with implications for achieving CLV goals / Benjamin Schneider, William H. Macey, Scott A. Young
- The future of managing customers as assets / Timothy L. Keiningham, Lerzan Aksoy, David Bejou.