Understanding creative business [electronic resource] : values, networks and innovation / Jim Shorthose and Neil Maycroft.

Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Shorthose, Jim (Author)
Other Authors:	Maycroft, Neil
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2016.
Subjects:	Creative ability in business.