Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational cho...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Ariely, Dan
Format:	eBook
Language:	English
Published:	[United States] : Harper Collins Publishers, 2009.
Subjects:	Decision making. Economics > Psychological aspects. Consumer behavior.