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The Routledge companion to financial services marketing / edited by Tina Harrison and Hooman Estelami.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Harrison, Tina (Editor), Estelami, Hooman (Editor)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2015.
Series:Routledge companions in business, management and accounting.
Subjects:
Financial services industry > Marketing.
Financial institutions > Marketing.
Bank marketing.
Table of Contents:
  • pt. 1. The dynamic financial services marketing environment
  • pt. 2. The financial services consumer and financial decision-making
  • pt. 3. Managing financial services relationships and the customer experience
  • pt. 4. Developing and managing the financial services offering
  • pt. 5. Financial services pricing strategies
  • pt. 6. Communicating and promoting financial services
  • pt. 7. Distribution and delivery of financial services
  • pt. 8. Corporate financial services marketing
  • pt. 9. Alternate banking models
  • pt. 10. Marketing malpractice and financial fiascos
  • pt. 11. Moral and ethical issues in financial services marketing.

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