Marketing in healthcare-related industries / Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States, Emmanuel Mogaji, University of Greenwich, United Kingdom.
"Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Authors: | , , , |
| Format: | eBook |
| Language: | English |
| Published: |
Charlotte, NC :
Information Age Publishing, Inc.,
[2020]
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
RA410.56 .H57 2020
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| RA410.56 .H57 2020 | Available |