Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management / Avi Santo.

"This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fa...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Santo, Avi (Author)
Format:	eBook
Language:	English
Published:	Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022.
Series:	Routledge studies in media and cultural industries.
Subjects:	License agreements. Character merchandising. Branding (Marketing) Mass media > Management.