A fashion retailer's guide to thriving in turbulent times / Ghalia Boustani and Daniela Leonini.

"By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence, a heart; it needs to respect a philosophy or abide by values. A brand's success and sustainability follow specific...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Boustani, Ghalia (Author), Leonini, Daniela (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2023.
Subjects:	Fashion merchandising. Branding (Marketing)